A small-shop product launch
A coherent lead-in, product explanation and follow-up without invented scarcity.
What you will prepare
- Confirmed product details
- A real shop link
- Owned product images
- Confirmed availability date
| Day | Post | Platform / status | Prepare by | Draft |
|---|---|---|---|---|
| Day 1 | Prepare the product facts | Instagram Idea | Day 1 | Check dimensions, materials and shop link. Put unconfirmed price/date claims on hold. Save approved wording before filming. |
| Day 3 | Show what is being made | TikTok Idea | Day 2 | Film a process step. Explain which detail you chose and why, without announcing an unconfirmed launch date. |
| Day 5 | Explain one useful product detail | Instagram Idea | Day 4 | Photograph the product beside a familiar object for scale. Use verified dimensions only. Draft one answer to a real customer question. |
| Day 7 | Announce confirmed availability | Instagram Idea | Day 6 | Use the actual shop link and approved availability wording. Do not add discount, limited stock or guarantees unless confirmed. |
| Day 10 | Answer a question after launch | YouTube Idea | Day 9 | Choose a question actually received or label it as a common example. Show the feature clearly and point to the accurate product details. |
What the fields mean
Day is the planned posting date relative to your chosen start. Post names the entry. Platform / status identifies its destination and progress. Prepare by reserves time to make the assets. Draft contains your wording. Replace every illustrative detail with facts from your own project.
Make this plan fit your week
- Set the confirmed availability row first, then work backwards.
- Mark fact review complete before the announcement.
- An export is a plan; publish and verify through your own platform.